expert article

Dealer Booster: Faster and more efficient customer service

In today's competitive automotive world, customer service at a car dealership plays a key role in the sales process. Customers expect not only professionalism, but also a personalized approach and smooth service. Dealer Booster is a tool that can significantly improve the quality of customer service and, consequently, increase sales and customer satisfaction. How does it work? Let's take a look at the key functions that support the daily work of dealers.

Customer orientation - what is it?

To sell effectively today, companies must focus on creating positive customer experiences and relationships. Customer-centrism means that the buyer's needs and expectations are at the center of everything they do.

Tailoring the offer to individual preferences increases the chances of finalizing sales and building loyalty. At dealerships, we also have an impact on increasing the quality of customer service, and consequently on buying a car and giving recommendations.

In order to build trust and provide the highest level of service, it is crucial to provide the customer with information quickly and accurately, thus highlighting the salesperson's professionalism. Without the right management system, it can be difficult to achieve this level of efficiency. With an integrated solution like Dealer Booster, the process from quote matching to final contract generation becomes extremely efficient and effective.

The salon's offerings in plain sight of the customer

Dealer Booster also allows sales offers to be presented on screens in the showroom or service area. Customers waiting for their turn can view available cars and current promotions in an accessible way, which increases interest in the offer.

Price lists and printouts - full information at your fingertips

Dealer Booster provides standardization of printouts across dealer networks, where maintaining consistency of information is key. Each vehicle can have hang tags or information on racks with data such as year of manufacture, mileage, price and a detailed description of equipment. Instead of manually entering data into a template, Dealer Booster automatically generates a finished printout that is consistent with the network's used car program.

With clear information about the vehicle's condition, equipment and price, the customer has a complete overview of the offer, which increases his comfort and trust in the dealer. Clearly and accessibly presented information makes it easier for the customer to analyze and make a final purchase decision.

[screen capture of pricing/printing template].

Cars that will meet customer expectations

After interviewing the customer's expectations, the system suggests cars that may interest him. With this solution, several offers can be proposed and juxtaposed. It is also possible to immediately select the appropriate accessories that match the offer.

In addition, once a reservation is made for a car, advisors will display offers for cars with similar specifications that may also be of interest to the customer.

Collect leads for test drives

With Dealer Booster, you can collect leads for test drives. How it works. Our software allows you to create a dedicated website for your dealership, from where a potential customer can contact your salesman to schedule a test drive. The website can be integrated with your CRM, where you can track each lead and its status.

During the test drive, the salesperson can gain valuable information about the customer's needs and preferences to customize the offer. The solution promotes automation of the customer acquisition process.

Booking a car - bet on transparency in the process

When a customer expresses interest in a vehicle, and needs time to make a decision, Dealer Booster allows quick booking of a car. Simply enter the customer's information into the system, and the car is marked as reserved.

Even if a particular car is booked, through Dealer Booster another advisor can subscribe to a so-called reservation list to receive an alert when the current reservation on a particular car ends.

The system centralizes information so that salon customers can see if a car is pre-booked. The customer gains confidence that the chosen car is waiting for his decision, which gives him comfort and peace of mind. He also has a clearly defined time for consideration.

Personalized offer always at a price

Dealer Booster makes it possible to create personalized offers for customers, taking into account their individual preferences and needs. The dealer can suggest additional accessories (such as floor mats or USB cables) and vehicle retrofits (such as a hitch or an extra set of wheels).

In addition, the customer gets one complete offer including possible financing, which simplifies the buying process. In addition, he can get the car's specifications, which he can analyze in peace. What is the basic value of this solution? The customer receives a tailored offer that fully meets his expectations, which can significantly affect his satisfaction with the service process.

Using Dealer Booster, the dealer can generate a personalized offer in PDF format, add discounts on the car, accessories and equipment. Such an offer clearly shows the specified purchase amount, total discounts and the duration of the offer.

[screen personalized offer or some kind of edit mode].

Tools to support efficient service

Dealer Booster can be operated from both a desktop and tablet, allowing for flexibility. With a tablet, a dealer can respond to a customer's needs in real time, such as during a test drive, creating a personalized offer for the customer as they talk.

For the salesperson, it's the ability to access the system instantly, regardless of location, allows for more efficient customer service and faster response to customer inquiries. One of the biggest benefits of using a tablet is the increased flexibility and mobility of the salesperson.

[DB mockup on tablet?]

Bet on quality service

Dealer Booster is not only a sales support tool, but also a solution that facilitates the daily work of dealers and improves the customer experience. It makes service more transparent, personalized and efficient. It's an investment that pays off in the form of higher customer satisfaction and better sales results.

Our system automatically suggests vehicles that meet the customer's needs, giving the seller immediate access to detailed information about available cars. Once the financial terms have been set, specifications and offers can be quickly printed, and customer contact information, such as a phone number, can be used to maintain the relationship and further contact, promoting the finalization of the sale.

Want to learn how Dealer Booster can help with customer service in digital retailing? Be sure to read the article "How to improve customer service with the right software in dealerships."

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